Creative Direction | Design

Building a best-in-class presence on Target

Target has continued to make advancements propelling it into the top 5 eCommerce retailers. We wanted to ensure Energizer kept pace, delivering on Target’s unique no-copy requirements so that our content was weighted for success in the battery category.

We proposed a scrappy photo shoot to capture core usage moments, devices, and diversity which the brand was currently lacking. It was a success. The final creative capturing product size, top features, and lifestyle was a big hit with Target. It over-delivered against their general standards and gave Energizer a fresh set of visuals to use across other platforms.