Design, Photography
Taking advantage of curiosity—
Pringles Can Hand
An iconic brand with unique packaging, Pringles was looking for an innovative way to engage with its community. The main objective this campaign was to make consumers think about Pringles—even when they’re not buying them. With the budget of a banner ad, we needed to deliver on a new brand promise of “encouraging play.”
97 clicks of pure enjoyment
The banner ad is typically a loathed and never clicked media. We challenged people to engage by creating the Pringles Can Hand endless banner. Crafted of 97 different pieces of funny dialogue the banner drew people deep into a conversation with Pringles at every click.
More than 300,000 people discovered and clicked in the first week. The ad was featured on the home page of Dark, CollegeHumor, BuzzFeed, and Twitter Trends. An amazing 20% of people who clicked on the ad clicked through all 97 creative frames to view the entire ad. The Pringles Can Hands endless banner also earned P&G its first Gold Cyber Lion.
