Art Direction | Design | Animation
Creating Boston Market Moments
Worth Craving
We know people are busier than ever and often don’t have time to prepare a balanced meal they feel good about. So how do you establish Boston Market as their meal-time hero? We did this by meeting them in the moments they are hungry with tailored creative that meets their food-values and needs.
Whether customers were looking for better and affordable meal solutions for their family, office catering, or lunch break, we wanted to ensure Boston Market rose to the top among fast-casual dining options. We planned a social, email, display, and website editorial calendar that would ensure relevant mouth-watering visuals and messaging are served during key meal decision times. Based on performance and A/B tests we optimized channels.
Thumb-stopping taste appeal
When developing social creative, we wanted to ensure our posts stood out and provided the perfect mix of delicious product benefits and playful brand affinity. Our system included food, holiday, and time-saving messaging combined with video snippets that could properly capture the audiences appetite with each view. Each post was optimized for priority keywords and messaging consistency to improve rankings in organic search results.
Holiday dinners done right
National food-centered holidays are major sales drivers for the brand. For the launch of their new holiday delivery service, we leveraged our in-house studio to create a unique social spot to educate and engage the customer in the service. The program was also supported on the site.
We’ve got you covered
The site and email program provide a mouthwatering hub full of relevant search terms, rich media, brand storytelling, and promotional features.
Using image-focused menus to better illustrate the size and quality of food
Served up easy-to-digest additional product details and benefits
Improving domain authority by implementing relevant, natural links to fundraisers, philanthropy events, etc.
Teasing extra benefits of joining the rewards programs for more exclusive offerings
Providing single clicks to find restaurant locations and ordering information
