Creative Direction | Design | Illustration
Lighting the way for a new visual direction
As the Lights eCommerce space continues to expand and become more competitive, Energizer needed a fresh creative system that could catch the eye, clearly display their benefits, and easily roll out across categories. The system combined iconography, pack accents, and lifestyle that would allow Energizer a credible and ownable presence across retailers.
Balance of lifestyle and product hero to illustrate usage and features
Consistent iconography style to quickly communicate image theme
Unique accent color and angle connect to brick and mortar
