Creative Direction | Design | Photography
Freshly crafted eCommerce
Because of our success with other Conagra eComm brands, during DUKE’S brand refresh they asked us to help solidify the new product visual style. It had to deliver quality fresh homemade flavor to the shoppers as real ingredients are at the core of the DUKE’S brand.
We photographed new sausage heroes for both bags and benefit callouts, then paired them with DUKE’S unique illustrative style and fresh, clean colors for an experience that made the brand stand above the rest.
Real, whole ingredients
We created a series of compositions that heroes fresh flavor mojo along side core ingredients like real chili oils, ripe vegetables, juicy fruits, and diced herbs.
Applying the toolkit to brisket
We took the eComm templates created for sausage and extended the same quality features and visuals to DUKE’S Brisket.
