Art Direction | Design
Adding uninhibited joy to carts
With the launch of Hostess’s fresh new campaign, Live Your Mostess, a snacking rally cry for everyday enjoyment, we were tasked with bringing it to life across e-retailers. Our approach—spark uninhibited, child-like joy in EVERY eComm image for all Hostess snacks.
Our creative combined an authentic voice with unique lifestyle imagery to promote playfulness and celebration while also addressing purchase barriers and product traits.
Flavorful fun
Deliciousness and taste are the top reasons shoppers choose Hostess, so we sought to amplify appetite appeal with unique flavor calloutsband dynamic product composition.
Sparking Mostess Moments
With quick-witted and joyful language Hostess provided shoppers with quality confidence and taste excitement—encouraging them to live in the moment and enjoy each treat as intended.
Snack-hancements
Shoppers can unwrap more Hostess Live Your Mostess as they scroll down the page. We developed a flavorful visual story for each category that goes into more detail on tasty features, inspires multiple ways to enjoy, and playfully informs of other snacks in the category
Treats for every occasion
Breakfast treats. Snackable treats. Shareable treats. Treats for every holiday. And every day. Even the odd Tuesday. Especially the odd Tuesday.
That’s Living Your Mostess.
