Creative Direction, Design
Making Tequila Sales Scary Good
With a charge to become the most ordered tequila of Halloween, we had to find a way to get online spirit shoppers to break from serving their normal cocktail brands for spooky festivities in favor of Tequila Patrón and Cazadores.
We paired cutting-edge animated visuals with killer copy and award-winning RTB across Meta and Trade Desk display ads, causing users to think twice about their Halloween beverage of choice.
The Shocking Execution
The homepage takeover on Drizly.com got struck by lightning! Our spirits haunted guests throughout their experience via on-platform banners.
Shoppers were led to our brand initiative Drizly.com landing page in droves. They shopped our award-winning spirits and learned how to slay Halloween cocktail recipes.
We Killed It
An Execution with Eternal Results
Tequila Cazadores and Patrón saw a record-breaking uplift in orders, sales, and shares that continued long past the Halloween weekend.
