Creative Direction, Design
Inspiring Shoppers to Hunt Demogorgons
To engage fans of Stranger Things Season 4, Energizer launched a Demogorgon hunting flashlight. This throwback to the 1980s flashlight featured extra design touches with nods to the show.
To capitalize on the popularity and anticipation for the release we created an eCommerce experience that created conversion and brand awareness-driving enhanced content that helped the shopper envision being a part of the Stranger Things story.
We identified trending online discussion topics by engaging in social listening exercises and applied the learnings into the creative. We used creative design elements to answer fan questions and tease upcoming content in season 4, generating significant demand.
We leaned into fandom to get shoppers excited about the new flashlight with teasers and easter eggs based on anticipated episodes. We even playfully incorporated some surprise visits from Demogorgons transporting them to the Upside Down.
From flashlight performance standards turned into Dungeons and Dragons stats to unique Stranger Things elements served up as challenges, we celebrated the unexpected.
With a call for preparedness against a new terror, our shoppers were ready—the flashlight’s sales made it a best seller. Our teasers for show-related product interactivity got people talking, exploring, and sharing their new collector’s item. As the season launched, Energizer became a relevant and playful part of the conversation—a joy that we’re confident will remain long after the show finale.
Our creative was designed to answer questions and tease moments in the upcoming season to encourage fans to share their experiences with the community. Via Instagram, TikTok, Reddit, and more, fans created, sought out, and engaged with this content, piling up organic impressions and driving exceptional results for the campaign.
