Creative Direction, Design, Photography
Your digital cart never
looked this delicious.
As grocery shopping moved online we had to ensure Conagra’s brands were ready with colorful mouthwatering copy and visuals that evoked emotion and exceeded what they would experience in-store.
But when you have a portfolio of more than 80 unique brands, how do you do that effectively and efficiently?
We combined best-in-class e-commerce principles, contemporary creative prowess, and distinct brand assets to create a beautifully designed, appetite-evoking system for Conagra on the commodity-based retailer digital shelf.
See what’s cooking
Making every brand stand out on the digital shelf
We merged product branding and e-comm utility to give each brand a distinct and powerful presence. Each basic set is thoughtfully created like a collection of mini-brand print ads—clean, appealing, and informative to entice the shopper.
Championing appetite appeal
We are intentional in how we curate imagery for each product. Every image is carefully selected to best increase consumers’ desire to purchase and help overcome barriers.
With a mix of brand photos, stock compilations, and custom photography we help Conagra products shine by doing what food images ought to do best: make you hungry. We highlight textures and colors, serve up the best angles, and satiety cues like steam and melty cheese.
Big flavor. Bold copy.
We carefully craft brand-inspired messaging that is simple, informative, and reinforces imagery and product usage.
Tending to every last tasty detail.
We believe utility can be beautiful. Its treatment is considered with the rest of the page design so that it consistently showcases the brand and entices the shopper.
Over 250 new product launches!
